The Ultimate Keyword Guide For 2021

Introduction

Any website owner understands the importance of keyword research for search engine optimization(SEO). The process of search engine optimization involves designing the website in such a way that when the keyword is typed in the search engine search box, the search engine will find and place it in the first result page displayed by it.

This means that the contents on your website are considered most relevant by the search engine robots, and they will automatically lead the searchers to your website. However, there are millions of topics for which people resort to search using a search engine. Still, your website may be dealing with a specific subject, and that is where the keyword research becomes very relevant. It is the same for the entire world, and that is also the objective of SEO Sydney services.           

What is Meant by Keyword Research?

The term “Keyword research” refers to research finding the appropriate words and phrases on your niche subject.

·         The keyword should be extremely relevant to the contents displayed on your website;

·         It can be a single word or combination of some words making it a key phrase relevant to the contents displayed on a website and are called “keywords” in technical terms;

·         People search for their desired products and services online using the keywords, and it is, therefore, necessary for you to know and select the most frequently used keywords for your contents on the website and optimize the site with the placement of contents relevant to such keywords; and

·         Since top search engines and primarily, Google use a specific algorithm to determine the relevance of the website and its contents, you need to find out what the relevant keywords are and how to optimize your site.

Usually, website owners use professional enterprises like the Sydney SEO Agency for conducting effective keyword research as such technical agencies know the tricks of the trade well and deliver results.

Importance of Keyword Research for SEO

Every website owner must improve the traffic movements to their site to know the relevance of keyword research for search engine optimization. Even if a technically expert agency like the SEO Agency Sydney is engaged for the purpose, such an agency can only deliver results when they properly appreciate keyword research’s relevance and work with the outcome with a professional approach. Following are the reasons that make keyword research most important for SEO.

·         Keyword research has a bearing on all other SEO related tasks;

·         The tasks can be finding the most effective contents for niche topic; email and social media marketing, on-page SEO, as well as promoting contents; and

·         Keyword research is the first step in the search engine optimization campaign taken up in projects like SEO Sydney, and for that matter for any place on planet earth.

Keywords Work as Direction Indicator

One of the most significant importance of keyword research is that the chosen keyword or phrase works to determine the direction you should take in your SEO campaign. It will also indicate whether the campaign is making progress in the desired line. If necessary, you can take timely remedial measures to plug the loopholes to make the campaign a resounding success.

·         Keyword research is used as a compass indicating the right direction by all leading service providers like the SEO Agency Sydney;

·         Since the keyword research is based on finding the favourite search words and phrases of the target audience it also helps the developers to understand the nature of the target audience; and

·         It helps the SEO service provider to find out what the target audience wants to find out; and

·         Keyword research thus forms the basis of market research in 2021.

Keyword Research on Covid19 Pandemic Era

Online search was getting popular all these days. More and more people were conducting searches for getting information about their desired products and/or services online even though many of them preferred to shop at some physical outlets. The year 2020 saw a significant change in the trend as approaching a physical retail outlet became extremely difficult and unsafe due to various restrictions imposed by authorities on the movements of people and social distances were required to be maintained because the dreaded corona virus-infected any person when he or she became closer to an already infected person.

The trend continues in 2021, and there is hardly a country immune to the virus attack. The best alternative for buyers and sellers was to go online for any search or shopping. To ensure the perfect implementation of the process, your website and contents must be viewed by online searchers, which were what the SEO campaign is all about. Simultaneously it was necessary to optimize any site for viewing by the target audience with the most relevant keywords.

It was also crucial for the service providers of Sydney SEO and all such others to identify the most sought-after keywords enhancing the importance of keyword research considerably.

How Keyword Research Helps

There are multiple advantages of using keyword research and shared among them are –

·         It can increase traffic growth to any site, and most of them are potential buyers of the products and services promoted by the site;

·         Quality provider of services like the SEO Sydney knows that greater traffic movement to client site will open up scope for ensuring more excellent conversion rates by converting potential buyers into real ones and ultimately the loyal ones;

·         Since quality SEO services can make your website and its contents displayed on the search engine result pages and also visible on social networking media sites using the optimization of the site based on keywords you will experience a sudden influx of visitors to your website; and

·         Optimizing the site for target keywords is based on finding the targeted keywords through intense research on the subject.

Many websites running low on traffic movement to their website experienced positive changes by identifying and using the best keywords through research. Such research will give the top-ranked keywords and their less popular synonyms that web surfers often use. Competent and reliable Sydney SEO Agency thus helps increasing visitors to the client site.

Keyword Research Leads to Success on Multiple Counts

For optimizing the website for search engines, the research and finding out the best keywords also impacts the SEO process in many other ways. For instance;

·         Developers and designers have to develop quality contents because Google and other search engines select the website for display on top of their result pages based on the relevancy of its contents to the keyword;  and

·         The premier factor to influence traffic growth to a site is to conduct keyword research.

Searching for appropriate keywords is therefore indispensable for search engine as well as social networking media marketing. It is also vital that the site developer can identify low competition keywords as optimizing the site for them can be the key to quick success.

Another example of results generated through such a keyword search is that you can find out the best for Internet-enabled mobile devices. Competent SEO Agency Sydney and other service providers are designing their site to cater to mobile users’ specific requirements.

Checking and Listing Target Topics

The keyword research project’s basic necessity is checking thoroughly and listing out the topics that your target audience finds attractive. It is most likely that once you prepare such a list and work on them, the result will be getting more traffic to your website. If you are running a business, it will be great to find out the topics that your targeted customers are interested in. For instance; when it comes to e-commerce project you will need information on-

·         Increasing visibility of the site for search engines and social networking media sites among others;

·         Email marketing is a time-tested method of reaching out to the target viewers and is used by the Sydney SEO Agency among others;

·         Enhancement of traffic movement to your site;

·         Content marketing;

·         Online reputation management;

·         Blogging;

·         Pay per click or PPC.

While the above list contains topics most relevant to SEO projects or website optimization, they are not keywords as yet. Hence you have to find the keywords to find information on these topics and conduct thorough research. You have to find out the most used keywords for finding the ones to be optimized and some reliable source to find them.

Sources for finding Top Keywords

To get the best keywords and their less competitive secondary counterparts, the primary requirement is learning about the sources where one can find the best keywords and their secondary versions. Below are listed some of the top sources for developing the target keywords. The method is adopted by the providers of Sydney SEO very often.

·         Wikipedia website that is virtually a diamond mine for researchers and developers. The site has thousands of articles and contents posted by top experts with the most relevant inclusions;

·         There are many others like Ezine, YouTube, and others where you can find the best keywords and ideas for developing them; and

·         These sites usually categorize the group articles that make your keyword research and selection much more effortless.

It is a matter of just logging on to the site; checking for the category you want to create and optimizing the keyword.

Using Wikipedia for Keyword Ideas

Keyword research involves visiting multiple sites and finding out their best uses. One of the best informative sites is Wikipedia. It contains thousands of articles in its archive while new contents are added daily. Many articles are updated consistently making them relevant in 2021 also. Here are the steps used by many designers and developers, including the top providers of Sydney SEO services in using Wikipedia.

·         Visit the Wikipedia site;

·         In the search bar enter the keyword indicating the category of contents you want to view;

·         The keyword should be a broad category that will lead you to enter the desired section of the contents;

·         For finding the relevant content move to the contents section; and

·         You will get a list of subtopics to choose your desired informative subtopic to view the contents.

The necessity for viewing the subtopics list is that they can constitute excellent high-quality keywords.

How the Keyword Research can be Intensified

When you resort to any qualitative site on the web searching for keywords to be targeted you not only get websites and web pages showing the main contents but also provide links to other sites and pages displaying related information. For example; if you are searching for types of tea, the search will attract a display of contents relevant to the keywords and other pages containing relevant information like how tea is grown or how they can be put to best uses. It will also display some pages based on the contents for secondary keywords or links to another website that displays such relevant information you need.

Google Tab for Keywords Research

Many service providers, including top SEO Agency Sydney, also use the “searches related to” tab at the end of the search engine result page of Google. There you will find a list of as many as eight relevant keywords.  Since Google generates these keywords, there use will always give rewarding results optimizing the website for these keywords giving your site top place in its SERP. Google recommends these keywords because of its use by millions of viewers.

If you still want more, you should visit the bottom where such results were displayed, and you will find a set of related keywords. With so many keywords at your possession approved by Google, you will find it easier to make the best use of them with the confidence that Google will always respond positively, making them visible to target viewers.

Finding Keywords from Other Sources

Apart from Wikipedia and Google, which are two of the most popular sources for keywords, there are also other sources. For example; some of the agencies use Reddit for finding the ideal keywords. It is one of the best places for getting keyword ideas. It is also one of the most popular sources for providers of Sydney SEO Agency, among others. The process of using Reddit for your keyword research is similar to Google search, and the steps are as follows.

·         Visit the Reddit website;

·         Enter in the search bar a broad topic;

·         After you are redirected to broad category contents use a sub-topic; and

·         While choosing the desired subtopic and contents also take a close look at links and threads that can lead you to other relevant content on the topic you are dealing with.

It will be useful for you to go through the comments of past users of Reddit. You can use free SEO tools to find a keyword to find relevant words and phrases that can be used as keywords optimizing your site. Other primary sources where you can great keywords ideas are YouTube, Bing, and Yahoo, for example. Also, the search engines display the message Did you meant … when they consider that a wrong keyword or phrase has been typed and they suggest something they believe the correct one. However, they leave the end decision to the user.

Keyword Research based on Forum Discussions

One of the best sources for researches and finding the most relevant keywords are using popular forums. There are numerous such forums where free discussions and exchange of opinions take place.

Such forums can help you decide on the keywords to be optimized because the popular topics coming up for discussion and exchange of opinion can help you understand the current trends among online searchers and the search engines and social networking media and the target keywords for your niche can be easier forming. This step is one of the best and often used by agencies using SEO Sydney, among others.

·         Forums form live focus groups that remain open 24/7; and

·         They have their members’ top experts around extending valuable advice on different issues, including keyword optimization for SEO.

A simple Google search with the keyword forum/forums will get you millions of results showing the relevant forums to get excellent keyword optimization ideas. You will also come across the information of the main keyword and how to use less competitive alternative keywords. You can also use the links and threads displayed on top forum sites to help out in your research.

Use Google Keyword Planner

Few others can match the comprehensive keyword information provided by the Google Keyword Planner. It is the best source of information relating to keywords online. Using the suggested keyword can come up very handy for SEO because they come from Google and its robots prioritize sites using their suggested keywords for displaying on its result page. However, users have to trade with care and caution in using them because they are designed for Google ad campaigns and not for SEO. The planner constitutes one of the best sources for finding the best keywords and can be used for search engine optimization. That is also why the top companies of the world, including the Sydney SEO Agency, use the planner during their keyword research for the year 2021.

Best Keyword Research Tools

Many search engine optimization services providers, including those engaged in Sydney SEO projects, use advanced tools for keyword research conducted by them. An example is the “Keyword Surfer” which is the favourite tool for most industry developers. The reason is that this tool shows top keyword ideas available in Google search results. Installation and use of the tool are pretty simple.

The only step that the user has to take is installing the tool that is a Google Chrome Extension. Users will find a list of keyword ideas when they next time start searching for something on Google. In any case, using such tools specifically designed to support keyword research will reduce the time and effort that the designer and developer would have otherwise in searching for ideal keywords online. It is because the tool will perform the physical part of the search providing the best matching keywords to be optimized. The best part of it is a free tool, and no expenses are involved.

Other Keyword Research Tools

Apart from the Keyword Surfer discussed above; there are also a couple of other tools commonly used by SEO Agency Sydney. These are Ubersuggest and SEMRUSH.

·         Ubersuggest has recently undergone a massive overhaul and an upgrade that has increased its efficiency and effectiveness considerably.

·         The tool generates innovative keyword ideas using Google’s search suggestion.

·         Also; the tool provides data relating to each keyword, including search volume amongst others.

People looking for a paid keyword tool can use SEMrush, and the reasons for its popularity are as follows.

·         The tool saves the time and efforts of the user considerably;

·         It does not contain random pop-up keywords; and

·         Instead, it lands the user with the exact keyword giving the site top ranks in search engine result pages.

This tool helps people to get the best Google-supported keywords hassle-free.  Many such tools are there, but these three find a place in almost every review as trusted keyword research tools.

Keywords Ideal for Startup Websites

Keyword research is conducted by the SEO service providers, including Sydney SEO Agency for both startup companies and established clients requiring optimizing their websites for business promotion. It has been found that –

·         For startup sites long tails are ideal because they are less competitive;

·         It will also work for an established site if the owner wants to concentrate the complete focus on keyword optimization for SEO, and

·         Using less competitive keywords will help the site be ranked higher and make the site more visible to the online community.

However, before using the long-tail keywords, the end-user should check whether they can work as a perfect alternative for traditional keywords used by the web surfers.

Types of Keywords in the Industry

According to the experts, there are three types of keywords used by the web-surfers. Designers use the most suitable kind for the specific case for search engine optimization and brand recognition. This is the same for providers of Sydney SEO services. The three types of keywords are –

·         Head terms in which only a single word constitutes the target keyword. They not only have large volumes of searches with them but also are incredibly competitive. Examples are car, cost, insurance, and such others;

·         Body keywords are made with 2-3 words making them key phrases and they have decent search volumes behind them, are more precise but less competitive in comparison to head keywords. An example of such keywords is “SEO services”; and

·         Long-tail keywords that contain four or more words making it a key phrase and are specific and enjoy low search volumes and are also less competitive. An example is “affordable accommodation in New York” and such others.

While none of the above keywords can be tagged as the best and have their respective pros and cons, the long tails are fast becoming the favourites for web services providers, including the SEO Agency Sydney.

Conclusion

In the modern digital world, the competition for supremacy is fierce. However, every entrepreneur and website owner will like to stay ahead of their rivals. To make their products and services and other relevant information visible to online viewers using search engines and social networking media sites. Since this can be achieved using Healthy SEO optimizing the site for a target keyword. That is why all SEO service providers, including the Sydney SEO services, conduct keyword research to find the most effective ones.